Presented By EcoMarketing and Lymon in Partnership with SVCA

Aim

To provide participants with the opportunity to learn how to effectively apply a range of Marketing Principles to issues of global significance- Environment Sustainability.

In particular the course will provide participants with the tools required to develop a strategic plan that addresses their specific sustainability objectives that may be focused on behaviour change or product/service adoption.

Learning Objectives

1. To provide participants with the opportunity to learn how to effectively apply a range of Marketing Principles to advance the achievement of their sustainability objectives.

2. To provide students with the opportunity to apply skills they have learned throughout the course by developing marketing strategies that progress their specific behaviour change or product/service adoption objectives.

3. To demonstrate to students how Environmental Marketing offers sustainability practioners a differential advantage compared with other Marketing sub-disciplines such as “Social Marketing” and “Cause Related Marketing”.

Training Method

The course combines a series of presentations that are complemented with practical case analyses and interactive class forums.

Course Content

• Understanding the impact of Marketing’s role in addressing environmental concerns – current approaches and opportunities for development;

• The fundamental differences between Marketing sub-disciplines such as “Social Marketing” and Cause Related Marketing”.

  • Market Research: designing appropriate research methodologies and maintaining effective Marketing Information Systems;

  • Segmentation: the role of segmentation, target audience selection and positioning in achieving behaviour change or product/service adoption objectives

  • Integrated Marketing Communications: Models for developing strategies that promote long term behavioral change as well as product/service adoption;

  • Strategic Planning and Stakeholder Management frameworks  to accelerate behaviour change or product/service adoption objectives.

Course Presenters

• Dr David Fitzgerald, Managing Director, Ecomarketing Asia®

Course fee

$580.00 SGD

Require assistance?

Please direct any enquiries about our Masterclasses to david@ecomarketingasia.com or contact:

+65 8752 8990 (Singapore)
+614 12 484 485 (International)

between 09:00 - 17:00 GMT+8