The three pillars of EcoMarketing's expertise; research, strategy and communication are underpinned by an in-depth knowledge of Environmental Marketing Principles. Our focus when we set out to meet challenges for clients is understanding their distinct characteristics and those of their customers – we understand that meeting environmental sustainability objectives often requires a long term approach – a "one size fits all" approach is unlikely to be successful. We seek to help our clients understand how to develop and apply frameworks that promote customised solutions.
Strong links with Academia as committed researchers provide our clients with access to world-class experience and expertise in research design and ultimately a firm foundation for strategic development.
In collaboration with our research partners we assist clients with a complete research service that incorporates design methodology, implementation and analysis.
We work in partnership with clients to form a clear view of their current business, their available resources and the environment in which they are operating. Close consultation is fundamental to our process and provides us with a means to develop practical strategies that deliver measurable value. The strategic advice we offer clients includes:
- Environmental Brand Positioning and Management
- Customer Segmentation and Analysis
- Environmental Education
- Brand Positioning and Management
- Integrated Marketing Communications Solutions
- Stakeholder Management
- Business-to-Business (B2B) and Business-to-Consumer (B2C) eCommerce
Expertise with integrated marketing communications, and in particular, combining tools and techniques that reach diverse audiences helps us offer a complete service for our clients – once a strategic direction has been developed we often work together with clients on execution.
Our experience with integrating both traditional and new media channels has been effective in helping our clients reach and maintain relationships with their customers in the most competitive markets.