Environmental Education
EcoMarketing Group’s Education division is focused on developing strategic frameworks that help organisations and individuals learn how Marketing concepts can be applied to expedite the achievement of Environmental Sustainability objectives.
On completion of courses participants will appreciate how Environmental Marketing differs from other Marketing sub-disciplines such as ‘Social Marketing’ and ‘Cause Related Marketing’. Importantly, the courses have been designed to equip participants with the tools to practically apply Environmental Marketing principles to a range of sustainability challenges.
Over recent years the group’s experience in this area has led to broadened academic links with universities in both Australia and Europe. Corporate workshops and academic courses are now available in Australia, Hong Kong, Singapore and France.
University Courses
Environmental Marketing: The role of Marketing in developing sustainable outcomes for Business, Government and the Community.
The course learning objectives and teaching method are detailed below:
Learning objectives:
- To provide students with the opportunity to learn how to effectively apply a range of Marketing Principles to issues of global significance - Environment Sustainability;
- To demonstrate to students how Environmental Marketing differs from other Marketing sub-disciplines such as “Social Marketing” and “Cause Related Marketing”.
- To address the paradigm that Marketing has a purely commercial role to play in the economy. For example, Marketing frameworks are equally relevant to water and energy conservation;
- To provide students with the opportunity to apply skills they have learned throughout the course by developing marketing strategies that address current and emerging environmental challenges;
- To familiarise students with emerging areas of interest within the Marketing Community – Sustainability and the Environment.
Teaching Method:
The course combines a series of lectures that are complemented with practical case analyses and interactive class forums. A significant portion of the assessment involves students applying a range of practical marketing concepts to a selection of global environmental challenges. Students will be required to work in teams.
N.B.: available for both Universities and Organisations
Corporate Seminars
EcoMarketing Group currently offer two seminars in a workshop format that are designed for organisations who are seeking to either encourage pro - environmental behaviour change and/or influence pro- environmental product purchase. The workshop format enables participants to apply concepts to specific sustainability challenges they face in within their organisation and their stakeholder network.
The following introductory courses are offered over two days in Melbourne, Sydney, Hong Kong, Singapore and Paris. Both courses are informed by Primary Research conducted by EcoMarketing Group.
The Environment and Consumer Choice:
This seminar has been developed to assist organisations to better understand and respond to the evolving expectations of their customers. The content explored in this workshop includes:
- Setting Environmental Sustainability Objective
- The Consumer Decision Making Process
- Brand Positioning
- Products, Processes and Distribution Networks
- Integrated Communication Frameworks that affect pro environmental behaviour change and / or product purchase
N.B.: available for both Universities and Organisations
The Role of New Media in Communication Planning:
This course enables organisations to plan stakeholder relationship strategies by incorporating New Media into their Traditional Promotion Mix. The seminar content is informed by insights into an online conservation market that was established by EcoMarketing in 2006 and has been monitored since. Topics considered in this course include:
- A background into the scope of Online Markets
- The role of the Internet in profiling customers;
- Understanding your online competitors
- How New Media influences behaviour and product purchase
- Communication strategies that incorporate New Media
NB: available for both Universities and Organisations
Locations and Dates
| Course/Seminar | Location | Dates |
| Environmental Marketing | IESEG School of Management Lille France | 30 November – 4 December, 2009 |
| Environmental Marketing | IESEG School of Management Lille France | 15 - 19 February, 2010 |
| The Role of New Media in Communication Planning | Melbourne (Location to be advised) | 2, 3 March, 2010 |
| The Environment and Consumer choice | Sydney (Location to be advised) | 11, 12 May, 2010 |
Customised Short Courses
Customised modules can be developed to suit specific organisational needs. Please enquire directly with us.